Jessicca Allen

I believe design is just good engineering. That’s why I tell my designers to always think like an engineer. So I set up really strict rules on how they are allowed to work. So for example, we’re only allowed to use six or eight colours in total, same with the typeface, we only write in lowercase with one font in a set of sizes that is in a system c

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1. is innovative  – The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself.


2. makes a product useful  – A product is bought to be used.

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Dieter Rams' "10 Principles of Good Design"; I have been following his principles as much as I can, as they match, more or less, those of UNIX's philosophy:

1. Good design is innovative

2. Good design makes a product useful

3. Good design is aesthetic

4. Good design makes a product understandable

5. Good design is unobtrusive

6. Good design is honest

7. G... See more

A brand is not a logo. A brand is a promise, a story and a shorthand. A brand tells us what to expect the next time we engage with you.

Best explanation I've seen of what makes a "brand" By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ