Investigating N@zi Ideology
In depth research on the impact of design within n@zi Germany during the first half of the 20th century.
Investigating N@zi Ideology
In depth research on the impact of design within n@zi Germany during the first half of the 20th century.
“Brands were constantly inventing and reinventing their visual image to adapt to a society that was focused on new technological innovations and modern means of communication, travel and entertainment. Brand identities can be done well, or not, and the success of the company often depends on the effectiveness of the visual materials that represent it. Although during the 60s brand identity was something that only major corporations placed much importance on, through the development and spread of graphic design it has found a place in the development of almost every business in every field of modern society.”
I believe design is just good engineering. That’s why I tell my designers to always think like an engineer. So I set up really strict rules on how they are allowed to work. So for example, we’re only allowed to use six or eight colours in total, same with the typeface, we only write in lowercase with one font in a set of sizes that is in a system c
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