Brand / Marketing / Storytelling
in a world where everyone else is trying to be reasonable & nuanced & sophisticated, sometimes the most radical thing you can do is be unmistakably, unapologetically yourself.
wear the hat
There is no longer a meaningful distinction between human preference and algorithmic curation, between authentic self-expression and platform-optimized content, between organic social connection and network-mediated relationships. The media we consume shapes us, and we shape the media through our engagement, creating a feedback loop where human and... See more
The Media Singularity Is Here
Marc proposed becoming a “speed propaganda account.,” encouraging people to do something cool with AI in 30 minutes, then do it 30 more times. Not to reject craft, but to remind us that speed can be a site of learning, too.
Taste at speed
The 1:1 method
The reason that most memos, speeches and edicts fall flat is simple: we get stuck on the idea that we’re talking to a crowd.
When we’re speaking or writing, the crowd is just an illusion. What’s actually happening is that there is one person over there, another over there, repeated again and again until it’s easier to imagine it’s a... See more
The reason that most memos, speeches and edicts fall flat is simple: we get stuck on the idea that we’re talking to a crowd.
When we’re speaking or writing, the crowd is just an illusion. What’s actually happening is that there is one person over there, another over there, repeated again and again until it’s easier to imagine it’s a... See more
Off Brain
substack.com
Often, the most powerful brands don't just ride culture—they subvert it. In both bold and nuanced ways, they challenge the unconscious assumptions shaping aspiration, value, and taste, offering new scripts for the future.
This article explores the Hidden Formula behind that kind of resonance: an invisible set of forces and a strategic framework for... See more
This article explores the Hidden Formula behind that kind of resonance: an invisible set of forces and a strategic framework for... See more
. It was a reckoning for those in charge of expensive clothes. Why are we sticking our necks out to be “popular” and “highly online” when our value is actually generated by a small cohort of VICs? Why are we chasing engagement from those who don’t participate in the most important type of engagement of all: buying things? And just like... See more
Rage vs. Cringe
Stories must remain a portal to freedom rather than a dead-end to entrapment. Should someone choose to disclose a story or internalize it as a part of themselves, they must also hold the desire for liberation close.