Brand / Marketing / Storytelling

The 1:1 method

The reason that most memos, speeches and edicts fall flat is simple: we get stuck on the idea that we’re talking to a crowd.

When we’re speaking or writing, the crowd is just an illusion. What’s actually happening is that there is one person over there, another over there, repeated again and again until it’s easier to imagine it’s a... See more

Consumer demand for smaller scale and human-crafted versions of everything will grow in an AI world. While the future of work might lend itself to small business creation, let’s ****not forget the demand side of the equation. We are going to crave artisanal and story-driven sources and experiences. Why? As every big company floods the zone of our... See more

There is no longer a meaningful distinction between human preference and algorithmic curation, between authentic self-expression and platform-optimized content, between organic social connection and network-mediated relationships. The media we consume shapes us, and we shape the media through our engagement, creating a feedback loop where human and... See more

Marc proposed becoming a “speed propaganda account.,” encouraging people to do something cool with AI in 30 minutes, then do it 30 more times. Not to reject craft, but to remind us that speed can be a site of learning, too.

speed isn’t the opposite of craft

in a world where everyone else is trying to be reasonable & nuanced & sophisticated, sometimes the most radical thing you can do is be unmistakably, unapologetically yourself.