Brand / Marketing / Storytelling
the detail that matters are now emotional.
you open a new app or tool or agent or whatever & within seconds you know: this thing either has soul or it doesn’t.
& it’s not soul in the religious sense. it’s soul as resonance. soul as coherence. soul as the feeling that someone made this with taste, with care, with intent.
we’ve gone from designing for e... See more
you open a new app or tool or agent or whatever & within seconds you know: this thing either has soul or it doesn’t.
& it’s not soul in the religious sense. it’s soul as resonance. soul as coherence. soul as the feeling that someone made this with taste, with care, with intent.
we’ve gone from designing for e... See more
brand isn’t just memory. it’s trust through repetition . it’s showing up the same way every time until your presence becomes gravity.
most people whisper their message once & hope the world listens. the ones who win understand that in a media saturated world, you either become unmistakably yourself or you become invisible.
the deeper game here is... See more
most people whisper their message once & hope the world listens. the ones who win understand that in a media saturated world, you either become unmistakably yourself or you become invisible.
the deeper game here is... See more
wear the hat
The 1:1 method
The reason that most memos, speeches and edicts fall flat is simple: we get stuck on the idea that we’re talking to a crowd.
When we’re speaking or writing, the crowd is just an illusion. What’s actually happening is that there is one person over there, another over there, repeated again and again until it’s easier to imagine it’s a ma... See more
The reason that most memos, speeches and edicts fall flat is simple: we get stuck on the idea that we’re talking to a crowd.
When we’re speaking or writing, the crowd is just an illusion. What’s actually happening is that there is one person over there, another over there, repeated again and again until it’s easier to imagine it’s a ma... See more
privacy is the womb.
it’s where we gestate who we are before the world gets to shape us.
take it away, & you don’t get more honesty. you get collapse. conformity. psychic suffocation.
if you love freedom, you have to love privacy.
if you care about the human spirit, you have to defend its room to breathe.
& if you still want to become something tomorrow... See more
it’s where we gestate who we are before the world gets to shape us.
take it away, & you don’t get more honesty. you get collapse. conformity. psychic suffocation.
if you love freedom, you have to love privacy.
if you care about the human spirit, you have to defend its room to breathe.
& if you still want to become something tomorrow... See more
in a world where everyone else is trying to be reasonable & nuanced & sophisticated, sometimes the most radical thing you can do is be unmistakably, unapologetically yourself.
wear the hat
“There’s something you get at about why we pay attention to certain things and collect them…that is different than a cynical and algorithmic view of taste…Our desire and attention falls to certain things because of the way that we feel about the person, place or thing that introduces them to us. In that way, taste is a lot more similar to love than... See more