Brand / Marketing / Storytelling

in a world where everyone else is trying to be reasonable & nuanced & sophisticated, sometimes the most radical thing you can do is be unmistakably, unapologetically yourself.

speed isn’t the opposite of craft

Consumer demand for smaller scale and human-crafted versions of everything will grow in an AI world. While the future of work might lend itself to small business creation, let’s ****not forget the demand side of the equation. We are going to crave artisanal and story-driven sources and experiences. Why? As every big company floods the zone of our a... See more

“There’s something you get at about why we pay attention to certain things and collect them…that is different than a cynical and algorithmic view of taste…Our desire and attention falls to certain things because of the way that we feel about the person, place or thing that introduces them to us. In that way, taste is a lot more similar to love than... See more

Often, the most powerful brands don't just ride culture—they subvert it. In both bold and nuanced ways, they challenge the unconscious assumptions shaping aspiration, value, and taste, offering new scripts for the future.

This article explores the Hidden Formula behind that kind of resonance: an invisible set of forces and a strategic framework for ... See more

Marc proposed becoming a “speed propaganda account.,” encouraging people to do something cool with AI in 30 minutes, then do it 30 more times. Not to reject craft, but to remind us that speed can be a site of learning, too.