Matt Little

Ordinary life doesn’t lack meaning. We lack the attention to see it. We skim past what’s always in front of us, looking for something more impressive, and then wonder why life feels so shallow, so scraped thin.

As I reported earlier this month, OpenAI’s underwhelming GPT-5 release was a moment of reckoning for both Silicon Valley and Wall Street—an overdue reality check on the feasibility and timeframe for achieving A.G.I. or superintelligence (both terms lack agreed-upon definitions and are basically interchangeable, although the industry has recently be... See more

Jevons Paradox applies to circumstances where increased efficiency of a precious resource leads to a rise in the total consumption of that resource. In many situations, including the use and availability of semiconductors and chips for computation, and our own most personal computers (our brains), gains in efficiency do NOT lead to conservation.

Make It Cost You Something

Things that cost nothing are treated accordingly. This applies to both effort and vulnerability. If your output requires no sacrifice, no exposure, no tension - why should anyone care? Why should they believe it matters to you?

Your audience can sense when you’re putting skin in the game. If you say something that might a... See more

Earnestness is radioactive. People sense it through the screen. If you’re saying something because you believe it, people may not agree, but they will listen longer. If you’re saying something because you think it will work, they may like it, but they won’t love it. There is a difference between engagement and emotional investment. One gets clicks.... See more

Stories must remain a portal to freedom rather than a dead-end to entrapment. Should someone choose to disclose a story or internalize it as a part of themselves, they must also hold the desire for liberation close.