Matt Little
@littlematthewr
Matt Little
“Artists telling artists not to play with brands is artists telling artists not to touch the dials that shape culture. The idea of ‘selling out’ — that artists are not supposed to play with brands — is an illusion that keeps artists hands away from the levers of power. Don’t buy it.”
The New Rules of Selling In: A Guide to Creator Sponsorships
When I began my path as a musician seeking world rock and roll domination, artists and brands were not to play together. To compromise your art by mixing it with advertising would be a dilution of your creativity at best and a betrayal of the counterculture at worst. Artists and brands were oil and water, church and state. Punk against... See more
Article
Charlie Munger famously said, “Show me a man’s incentives, and I will show you his outcomes.” It’s a line that gets quoted endlessly in business schools and boardrooms, usually with knowing nods about how perfectly it captures human behavior. And it’s true—incentives are powerful predictors of what people will do.
But here’s what doesn’t get quoted:... See more
But here’s what doesn’t get quoted:... See more
God is Change, And in the end, God prevails. But meanwhile… Kindness eases Change. Love quiets fear. And a sweet and powerful Positive obsession Blunts pain, Diverts rage, And engages each of us In the greatest, The most intense Of our chosen struggles
hat’s why silence feels powerful. it forces interpretation. when someone doesn’t respond, your mind rushes to fill the void, projecting depth, story, meaning. absence amplifies value because it demands imagination.
this is how attention economies work. influencers, brands, even governments exploit it. they control flow not by giving more, but by... See more
this is how attention economies work. influencers, brands, even governments exploit it. they control flow not by giving more, but by... See more
the physics of attention
Act Two
act-two.academy
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