Matt Little

Business isn’t something you learn in books. Or posts. Or threads.

You can’t read your way to the right hire.

You can't consume enough content to produce a product.

You have to do.

You learn business by doing business. Hiring by hiring. Products by building them.

We know this is true in music.

Never pick up a guitar? Go read 100 books on guitar. You'll s... See more

Constraints operate on the second level - they shape how you move through the world over years and decades. Not by pointing to a specific outcome, but by removing paths that would corrupt, dilute, or distract you

BR: Consumers want tangible, real-word experiences. Out-of-Home offers that up – and social amplification is a HUGE bonus within the channel. Additionally, in terms of recall - digital and traditional OOH surpass the alternatives by far (38-86% vs digital which is 9-48%). This past year we worked with Cora (Period Care) and took over a Minneapolis ... See more

The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every intera... See more

Everyone wants the summary. But the summary is what's left after someone else decided what matters. Their priorities aren't yours. Their filters aren't yours. When you operate on summaries, you're thinking with someone else's brain.

Marc proposed becoming a “speed propaganda account.,” encouraging people to do something cool with AI in 30 minutes, then do it 30 more times. Not to reject craft, but to remind us that speed can be a site of learning, too.

The 1:1 method

The reason that most memos, speeches and edicts fall flat is simple: we get stuck on the idea that we’re talking to a crowd.

When we’re speaking or writing, the crowd is just an illusion. What’s actually happening is that there is one person over there, another over there, repeated again and again until it’s easier to imagine it’s a ma... See more

But solving real problems isn’t enough. You also need to solve them in a way that resonates emotionally.

Think about Airbnb. The functional problem they solved was that “hotels are expensive and sterile.” The emotional problem they solved was “travel should feel authentic and personal.” Their early tagline wasn’t “cheaper than hotels” — it was “belo... See more