Matt Little

BR: Consumers want tangible, real-word experiences. Out-of-Home offers that up – and social amplification is a HUGE bonus within the channel. Additionally, in terms of recall - digital and traditional OOH surpass the alternatives by far (38-86% vs digital which is 9-48%). This past year we worked with Cora (Period Care) and took over a Minneapolis ... See more

So here’s the formula, if you can call it that:

1. Find a real problem (not a hypothetical one)


2. Make the solution emotionally resonant (not just functional)


3. Time it right (not too early, not too late)


4. Communicate the why (not just the what)


5. Focus on existing needs (not invented ones)


6. Win decisively on what matters most (not marginally on everything)


7. Remove o

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You might say, “But, John, let’s get real: there was no real revolution, this reaction is all just an overreaction.” Yes, but I think Marx is right when he says the bourgeoisie “judges more correctly than so-called socialism knows how to judge itself…” Technology was and is creating a huge social upheaval that potentially threatens them and they sa... See more

I've always wondered why I leave some exchanges drained and others energized. why I can instantly sense whether someone is a soul friend or not. the best way i've been able to comprehend this is that conversations are the medium by which energy is exchanged. they are composed of:

• 1. questions asked for the own persons benefit


• 2. questions asked for y

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