Brand / Marketing / Storytelling
. It was a reckoning for those in charge of expensive clothes. Why are we sticking our necks out to be “popular” and “highly online” when our value is actually generated by a small cohort of VICs? Why are we chasing engagement from those who don’t participate in the most important type of engagement of all: buying things? And just like that...fashi... See more
Rage vs. Cringe
the detail that matters are now emotional.
you open a new app or tool or agent or whatever & within seconds you know: this thing either has soul or it doesn’t.
& it’s not soul in the religious sense. it’s soul as resonance. soul as coherence. soul as the feeling that someone made this with taste, with care, with intent.
we’ve gone from designing for e... See more
you open a new app or tool or agent or whatever & within seconds you know: this thing either has soul or it doesn’t.
& it’s not soul in the religious sense. it’s soul as resonance. soul as coherence. soul as the feeling that someone made this with taste, with care, with intent.
we’ve gone from designing for e... See more
Attention is Finite; Affection is Not
Far too much of the internet operates on the logic of viral loops. Grab attention, loop them in, monetize the funnel. This works fine for certain kinds of products, but it flattens the emotional stakes. If everything is optimized for grabbing the eye, almost nothing earns the heart.
Affection is stranger, slower,... See more
Far too much of the internet operates on the logic of viral loops. Grab attention, loop them in, monetize the funnel. This works fine for certain kinds of products, but it flattens the emotional stakes. If everything is optimized for grabbing the eye, almost nothing earns the heart.
Affection is stranger, slower,... See more
Consumer demand for smaller scale and human-crafted versions of everything will grow in an AI world. While the future of work might lend itself to small business creation, let’s ****not forget the demand side of the equation. We are going to crave artisanal and story-driven sources and experiences. Why? As every big company floods the zone of our a... See more
Scott Belsky • The Era of Scaling Without Growing & the Meaning Economy
Marc proposed becoming a “speed propaganda account.,” encouraging people to do something cool with AI in 30 minutes, then do it 30 more times. Not to reject craft, but to remind us that speed can be a site of learning, too.
Taste at speed
speed isn’t the opposite of craft
Taste at speed
in a world where everyone else is trying to be reasonable & nuanced & sophisticated, sometimes the most radical thing you can do is be unmistakably, unapologetically yourself.
wear the hat
brand isn’t just memory. it’s trust through repetition . it’s showing up the same way every time until your presence becomes gravity.
most people whisper their message once & hope the world listens. the ones who win understand that in a media saturated world, you either become unmistakably yourself or you become invisible.
the deeper game here is... See more
most people whisper their message once & hope the world listens. the ones who win understand that in a media saturated world, you either become unmistakably yourself or you become invisible.
the deeper game here is... See more