Brand / Marketing / Storytelling
Consumer demand for smaller scale and human-crafted versions of everything will grow in an AI world. While the future of work might lend itself to small business creation, let’s ****not forget the demand side of the equation. We are going to crave artisanal and story-driven sources and experiences. Why? As every big company floods the zone of our a... See more
Scott Belsky • The Era of Scaling Without Growing & the Meaning Economy
Marc proposed becoming a “speed propaganda account.,” encouraging people to do something cool with AI in 30 minutes, then do it 30 more times. Not to reject craft, but to remind us that speed can be a site of learning, too.
Taste at speed
speed isn’t the opposite of craft
Taste at speed
in a world where everyone else is trying to be reasonable & nuanced & sophisticated, sometimes the most radical thing you can do is be unmistakably, unapologetically yourself.
wear the hat
brand isn’t just memory. it’s trust through repetition . it’s showing up the same way every time until your presence becomes gravity.
most people whisper their message once & hope the world listens. the ones who win understand that in a media saturated world, you either become unmistakably yourself or you become invisible.
the deeper game here is... See more
most people whisper their message once & hope the world listens. the ones who win understand that in a media saturated world, you either become unmistakably yourself or you become invisible.
the deeper game here is... See more
wear the hat
“There’s something you get at about why we pay attention to certain things and collect them…that is different than a cynical and algorithmic view of taste…Our desire and attention falls to certain things because of the way that we feel about the person, place or thing that introduces them to us. In that way, taste is a lot more similar to love than... See more
The 1:1 method
The reason that most memos, speeches and edicts fall flat is simple: we get stuck on the idea that we’re talking to a crowd.
When we’re speaking or writing, the crowd is just an illusion. What’s actually happening is that there is one person over there, another over there, repeated again and again until it’s easier to imagine it’s a ma... See more
The reason that most memos, speeches and edicts fall flat is simple: we get stuck on the idea that we’re talking to a crowd.
When we’re speaking or writing, the crowd is just an illusion. What’s actually happening is that there is one person over there, another over there, repeated again and again until it’s easier to imagine it’s a ma... See more
Often, the most powerful brands don't just ride culture—they subvert it. In both bold and nuanced ways, they challenge the unconscious assumptions shaping aspiration, value, and taste, offering new scripts for the future.
This article explores the Hidden Formula behind that kind of resonance: an invisible set of forces and a strategic framework for ... See more
This article explores the Hidden Formula behind that kind of resonance: an invisible set of forces and a strategic framework for ... See more