Brand / Marketing / Storytelling

There is no longer a meaningful distinction between human preference and algorithmic curation, between authentic self-expression and platform-optimized content, between organic social connection and network-mediated relationships. The media we consume shapes us, and we shape the media through our engagement, creating a feedback loop where human and... See more

Earnestness is radioactive. People sense it through the screen. If you’re saying something because you believe it, people may not agree, but they will listen longer. If you’re saying something because you think it will work, they may like it, but they won’t love it. There is a difference between engagement and emotional investment. One gets clicks.... See more

Stories must remain a portal to freedom rather than a dead-end to entrapment. Should someone choose to disclose a story or internalize it as a part of themselves, they must also hold the desire for liberation close.

privacy is the womb.

it’s where we gestate who we are before the world gets to shape us.

take it away, & you don’t get more honesty. you get collapse. conformity. psychic suffocation.

if you love freedom, you have to love privacy.

if you care about the human spirit, you have to defend its room to breathe.

& if you still want to become something... See more

. It was a reckoning for those in charge of expensive clothes. Why are we sticking our necks out to be “popular” and “highly online” when our value is actually generated by a small cohort of VICs? Why are we chasing engagement from those who don’t participate in the most important type of engagement of all: buying things? And just like... See more

the detail that matters are now emotional.

you open a new app or tool or agent or whatever & within seconds you know: this thing either has soul or it doesn’t.

& it’s not soul in the religious sense. it’s soul as resonance. soul as coherence. soul as the feeling that someone made this with taste, with care, with intent.

we’ve gone from designing for... See more

Attention is Finite; Affection is Not

Far too much of the internet operates on the logic of viral loops. Grab attention, loop them in, monetize the funnel. This works fine for certain kinds of products, but it flattens the emotional stakes. If everything is optimized for grabbing the eye, almost nothing earns the heart.

Affection is stranger, slower,... See more