wear the hat

in a world where everyone else is trying to be reasonable & nuanced & sophisticated, sometimes the most radical thing you can do is be unmistakably, unapologetically yourself.

brand isn’t just memory. it’s trust through repetition . it’s showing up the same way every time until your presence becomes gravity.

most people whisper their message once & hope the world listens. the ones who win understand that in a media saturated world, you either become unmistakably yourself or you become invisible.

the deeper game here is... See more