Brand
by Patrick Prothe · updated 3mo ago
Brand
by Patrick Prothe · updated 3mo ago
Patrick Prothe added 3mo ago
Patrick Prothe added 3mo ago
Patrick Prothe added 3mo ago
Patrick Prothe added 3mo ago
“A good strategy is, in the end, a hypothesis about what will work.”
— Michael Porter
Patrick Prothe added 3mo ago
Strategy is about making choices, trade-offs. It’s about deliberately choosing to be different. —Michael Porter
Patrick Prothe added 3mo ago
Patrick Prothe added 3mo ago
In any complex effort, communicating a well-articulated vision for what you’re trying to do is the starting point for figuring out how to do it.
Patrick Prothe added 3mo ago
Strong positioning is centered on what a product does best. Once you have a list of competitive alternatives, the next step is to isolate what makes you different and better than those alternatives.
Patrick Prothe added 3mo ago