Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

Why do some products, like the iPhone, turn out as well as they do? I’m now ready to offer my complete answer. It comes in three parts. The first part is the demo-making creative selection process.

Why do some products, like the iPhone, turn out as well as they do? I’m now ready to offer my complete answer. It comes in three parts. The first part is the demo-making creative selection process.

Steve Jobs once said, “Design is how it works.”

Steve Jobs once said, “Design is how it works.”