Book writing

Book Marketing

• Louis pre-marketed his book "Stand the Fuck Out" for over two years, building anticipation and using it as a personal accountability tool.


• He involved beta readers for feedback, gathering over 5,000 comments which significantly improved the book's quality.

Steven Johnson, who wrote an insightful book about how people in science and in general come up with genuine new ideas, calls it the “slow hunch.”

Pre-Launch & Beta Readers

• Louis Grenier built in public, sharing snippets and struggles, to keep himself accountable during the book's pre-launch.


• He also implemented a beta reader program, sending a public promise to deliver the book by a specific date.


• Grenier received 249 applications and handpicked ideal reader profiles, including professional,

Solicit Feedback for Clarity and Confidence

• Ask for feedback on your book to improve clarity and storytelling.


• Define concepts immediately after introducing them for better understanding.


• Ensure chapter titles are clear rather than curiosity-led like email subject lines.


• Incorporate personal stories into every chapter to enhance engagement.


• Use