Book writing

Steven Johnson, who wrote an insightful book about how people in science and in general come up with genuine new ideas, calls it the “slow hunch.”

Pre-Launch & Beta Readers

• Louis Grenier built in public, sharing snippets and struggles, to keep himself accountable during the book's pre-launch.


• He also implemented a beta reader program, sending a public promise to deliver the book by a specific date.


• Grenier received 249 applications and handpicked ideal reader profiles, including professional,

Book Marketing

• Louis pre-marketed his book "Stand the Fuck Out" for over two years, building anticipation and using it as a personal accountability tool.


• He involved beta readers for feedback, gathering over 5,000 comments which significantly improved the book's quality.

Solicit Feedback for Clarity and Confidence

• Ask for feedback on your book to improve clarity and storytelling.


• Define concepts immediately after introducing them for better understanding.


• Ensure chapter titles are clear rather than curiosity-led like email subject lines.


• Incorporate personal stories into every chapter to enhance engagement.


• Use