Again, you can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
In January 2007, Steve Jobs introduced the iPhone using a 2x2 matrix with these axes in the keynote:
◻️”smart” / “not so smart”
◻️ “hard to use” / “easy to use”
Apple has since sold more than $1 trillion worth of iPhones.
LESSON: Only Steve Jobs is allowed to use a 2x2 matrix.
But even though Jobs’s style could be demoralizing, it could also be oddly inspiring. It infused Apple employees with an abiding passion to create groundbreaking products and a belief that they could accomplish what seemed impossible. They had T-shirts made that read “90 hours a week and loving it!” Out of a fear of Jobs mixed with an incredibly st... See more
Jobs: In the future, it won’t be an act of faith. The hard part of what we’re up against now is that people ask you about specifics and you can’t tell them. A hundred years ago, if somebody had asked Alexander Graham Bell, “What are you going to be able to do with a telephone?” he wouldn’t have been able to tell him the ways the telephone would aff... See more