Salesforce: Business Breakdowns Research

Marc Benioff originally trademarked the phrase “App Store” but in good faith he gifted it to Steve Jobs as gratitude for support over the years.

90% of the Fortune 500 use Salesforce. The business has 150,000 customers.

(organically and via M&A) into a large-scale multinational.

Cornered Resource: A large part of Salesforce’s growth can be traced back to its incredible team and leadership. Marc Benioff identified the problem, formed the company in 1999, and has grown the business

that M&A is probably the best possible use of an incumbents cash flow: plugging an innovative product into an existing distribution channel instantly increases the value of that product.”

Acquisitions: The company has used M&A as an important growth tool. As per Ben Thompson’s about their Slack acquisition, “the fact that the company “buys growth” is often held up as a criticism, but the truth is