Authenticity

Now don’t get me wrong: people can certainly own brands. They can invent and direct brands and they can design, manufacture, and promote brands. But rather than manufacturing a personal brand, why not build a reputation? Why not develop our character? Imagine what we could learn from each other if we felt worthy as we are instead of who we project ... See more

I aspire to this and I'm proud of this. If people think of me as boring and low profile, this is actually kind of what I want. I've just seen cases with a number of people I've worked with, where attaching your incentives very strongly to the approval or cheering of a crowd can destroy your mind, and in some cases, it can destroy your soul.

I've del... See more

When a person aspires to be a brand, they forfeit everything that is truly glorious about being human. Building any brand requires consensus. When we position ourselves as a brand, we are forced to project an image of what we believe most people will approve of and admire and buy into. The moment we cater our creativity to popular opinion is the pr... See more

3 signs that you're driven by others' opinions: https://t.co/2cZVGdMsSY

So, in shameless imitation of a master and tastemaker, here are my notes on “taste.”

1. To start very generally, taste is a mode. It’s a manner of interpretation, expression, or action. Things don’t feel tasteful, they demonstrate taste. Someone’s home can be decorated tastefully. Someone can dress tastefully. The vibe cannot be tasteful. The experien

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