Attuned Entrepreneurship
Complexity can be tamed, but it requires considerable effort to do it well. Decreasing the number of buttons and displays is not the solution. The solution is to understand the total system, to design it in a way that allows all the pieces fit nicely together, so that initial learning as well as usage are both optimal. Years ago, Larry Tesler, then... See more
Don Norman • Living with Complexity (MIT Press)

If you’re constantly fleeing friction, you’re dying.
There’s no hope for a fruitful existence if you refuse to face the inevitable uncertainties of life. The more we shield ourselves from uncertainty, the more vulnerable we become. Each safeguard deepens the very void we seek to escape.
There’s no hope for a fruitful existence if you refuse to face the inevitable uncertainties of life. The more we shield ourselves from uncertainty, the more vulnerable we become. Each safeguard deepens the very void we seek to escape.
Poetic Outlaws • The Comfortable Life Is Killing You
moving from theory to practice will cost you status
jack @jackbutcher


When you solve problems, you get customers. When you give people better stories about themselves, you build movements. When you give them something to defend, you create evangelists.
Elan Miller • The dinner party test
We fail to maximise our impact when we focus on only one or two elements of our story. We achieve maximum impact only when all five elements of our story—backstory, values, purpose, vision, and strategy—are prioritised over time.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Make things. Operating in a space with a lot of uncertainty is a very different experience to learning something.