Architecture
Building design, aesthetics, and engineering.
Zachary Roush and
Architecture
Zachary Roush and
Customers are more able to imagine physical products and services on display when demos are located in spaces with high ceilings. Equally, customers are more likely to digest and understand contracts and T&C’s when they are in spaces with lower ceilings.
Architecture is physical, tangible and material. It is concrete, steel and glass. It is wood, brick and stone. It shelters and protects us by partitioning the vast expanses of physical space.