ambition

The age of anti-ambition. Doing the bare minimum, retiring early and idling for pleasure is increasingly aspirational as a new generation opts out of productivity culture and an unhealthy obsession with success.

But while the stereotype of ambition is indeed someone like Elon Musk (or Steve Jobs, before that), I don't think you literally need to aim for Mars to stir the heart of sailors. Nor do I think you need to be as abrasive or demanding, as the stereotype implies. That's the balance we've been trying to find at 37signals since its inception: The... See more