Artificial Intelligence

Specifically, we believe the Pixar of the next century won’t emerge through traditional film or animation, but rather through interactive video . This new storytelling format will blur the line between video games and television/film – fusing deep storytelling with viewer agency and “play,” opening up a vast new market.

Anything that we playbook becomes more legible to AI.

So we must burn the playbooks .

This is the real Butlerian Jihad, not destroying the machines, but destroying the playbooks that would turn us into machines.

That we can write the prompt or query is not an emblem of our freedom but of our surrender. We give up on what we think the words mean and let the machine process them in alien and opaque ways.