Agency
I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These ... See more
Candace H. • Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
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Baldwin understood the singular importance of the novel, because he saw the dilemma his country faced as essentially an interior one, as his fellow citizens suffered from a poison that began in the individual spirit and then made its way into politics
Colm Tóibín • The Private Life: On James Baldwin - The Paris Review
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If you want to change your life, change what you pay attention to.
Austin Kleon • Keep Going: a book by Austin Kleon
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While an audience is a group of unique individuals, a significant issue arises when our individual needs are overshadowed by the appeal of aggregated data, a metric tethered to one’s social status.
In this scenario, we become mere data points on millions of AI-driven newsfeeds, puppets in an entertainment game where we are both actors and audience —... See more
In this scenario, we become mere data points on millions of AI-driven newsfeeds, puppets in an entertainment game where we are both actors and audience —... See more
juarry added 6mo
The first and most powerful step in reopening your creative channel isn’t learning a certain skill or uncovering a hidden talent. It’s just identifying—remembering, really—one important thing: YOU ARE CREATIVE.
Chase Jarvis • Creative Calling: Establish a Daily Practice, Infuse Your World with Meaning, and Succeed in Work + Life
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Your only real control is to withhold your expertise. And although withholding expertise is the only leverage real experts have, it can be a powerful one, indeed.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
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The stopwatch starts when they decide to find a replacement for you, and it stops when they find one that meets their new standard. Boom. That amount of time is a direct measurement of how compelling your positioning is. If you are positioned well, then they find very few substitutes.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
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When I looked deeper into why that was the case, I discovered that they just had a swagger combined with a killer instinct. They had that certain confidence that some other firms lacked, and their success came in spite of their positioning and not because of it. Even more contradictory to my initial thesis is that these poorly positioned firms were
... See moreDavid C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
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