Andy Whitlock on LinkedIn: 'How to make sure your brand strategist isn’t a numpty' Three to four… | 13 comments

Consider modern brand building. In an age where a brand can be built in days or destroyed in hours, the synthesised strategist knows how to combine:

• Traditional brand architecture with meme theory

• Cultural anthropology with real-time data analysis

• Community dynamics with performance marketing

• Long-term brand building with short-term cultural re

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