Andy Whitlock on LinkedIn: 'How to make sure your brand strategist isn’t a numpty' Three to four… | 13 comments
Andy Whitlocklinkedin.com
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Andy Whitlock on LinkedIn: 'How to make sure your brand strategist isn’t a numpty' Three to four… | 13 comments
What advice do you have on being a custodian of a challenger brand?
As a brand team, the first thing is to be pragmatic. So over-index on the high-impact, high-visibility communications, and don't worry too much about the longtail of every social post going out.
Second, don’t be too precious: encourage the team to have fun with the brand. Over-inves... See more
As a brand team, the first thing is to be pragmatic. So over-index on the high-impact, high-visibility communications, and don't worry too much about the longtail of every social post going out.
Second, don’t be too precious: encourage the team to have fun with the brand. Over-inves... See more
Ben Cooper • Olio Interview — The Challenger Project | The Home of Challenger Brands
These are the Five (Plus One) Components of Effective Positioning:
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
“Why-How-What” formula—inspired by Simon Sinek’s “Golden Circle”—can be helpful.
Robin FarmanFarmaian • The Thought Leader Formula: Strategically Leverage Your Expertise to Drive Business & Career Goals
Do I wish I had thought of it myself? 3 Is it unique? 4 Does it fit the strategy to perfection? 5 Could it be used for 30 years?