Andy Whitlock on LinkedIn: 'How to make sure your brand strategist isn’t a numpty' Three to four… | 13 comments
Andy Whitlocklinkedin.com
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Andy Whitlock on LinkedIn: 'How to make sure your brand strategist isn’t a numpty' Three to four… | 13 comments
More than raw distribution though, exposing your style and sensibility is important. Not just for standing out in the networks and generating dialogue and discussion - but also because senior, ambiguous consulting work relies on navigating a trust gap like no other.
tomcritchlow.com • Rejecting Specialization
SYLVAIN on LinkedIn: Future Brand Strategists
linkedin.com
Your goal: to position yourself in the mind of your audience and to have their preference. Positioning is central to branding and crucial to your success. To be considered, you need to be known. To get on someone's mental shortlist it needs to be clear what you offer and for whom.
Anne Miltenburg • Brand the Change: The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
As a strategist your mind is (hopefully) wired for curiosity, elastic in its ability to adapt and voracious in its appetite for learning and discovery. You will also be a natural at digging down to identify the real problem hiding behind the perceived one and you’ll be able to explore far and wide, when it comes to seeking out unexpected but brilli... See more
Zoe • The Magpie Mind
