Andy Whitlock on LinkedIn: 'How to make sure your brand strategist isn’t a numpty' Three to four… | 13 comments
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Andy Whitlock on LinkedIn: 'How to make sure your brand strategist isn’t a numpty' Three to four… | 13 comments
Positioning and branding are different too. Positioning inputs into branding.
Lenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process
craft your positioning entirely on your strategy and not your execution.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Culture, Relevance and Death: A Creative Strategy Seppuku
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Matt Przegietka on LinkedIn: No interesting work to show in your portfolio? This may help. ↓ Many of… | 22 comments
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More than raw distribution though, exposing your style and sensibility is important. Not just for standing out in the networks and generating dialogue and discussion - but also because senior, ambiguous consulting work relies on navigating a trust gap like no other.