The Thought Leader Formula: Strategically Leverage Your Expertise to Drive Business & Career Goals

After you gain experience, the easiest way to price yourself is to lay out the amount you are comfortable charging and add 25 percent. If you add that 25 percent and you gasp, you’re probably getting close. Remember, if you aren’t living outside your comfort zone, then you aren’t growing. Take a deep breath and move forward.

Finally, consider inspiring your audience with a clear call to action at the end of your presentation. Without a call to action, the audience might say, “Okay, that was fun, and I learned a few things, but I don’t know how to implement what I learned.” Give them those action items to put your ideas into practice.

To end on a high note, you could close with a vivid overview of what life is like with your takeaways. If you use this method, you should strive to paint an enticing picture, one that’s full of colorful phrases.

My rule of thumb is that presentations under twenty minutes should have no more than three takeaways. When I do fifteen-minute keynotes, I typically get two points across: patients are empowered by technology, and healthcare is moving out of the clinic and into the home. By focusing in this way, I can really drive those points home throughout the t

Elon Musk frequently uses a particular storytelling formula in his keynotes. He describes a problem consumers currently face, connects it to listeners, and then paints a picture of what the world would be like if the problem no longer existed. This technique can awaken the listeners’ optimism. Next, Elon discusses the challenges that stand in the w

Simon Sinek’s Golden Circle Formula. The key to his formula is to focus on the reason you’re doing what you’re doing. You can use this formula to prepare your presentation as well. Start by explaining why you chose your occupation, what personal aspirations fueled your professional desires, and why you are working on the project you are now working

The best and most compelling stories are about overcoming hardship, persevering, epiphanies leading to behavior change, or going through something traumatic and turning that trauma into something better. The common theme to all of these situations is inspiration. What have you done, seen, experienced, know about, caused, reacted to, or changed that

Build the suspense, and then show how the problem was resolved (the resolution). This

As you tell this story, be sure to include the setup, the confrontation, and the resolution.