Agency

Something to try the next time you’re considering a product or a service: spend a little time thinking about the motive behind it. It’s something that’s easy to skip entirely, especially when we’re busy evaluating a thing by its far more obvious and surface-level criteria. But motive is really important, and I think it can be an effective filter... See more

Neatnik Notes · Motive as a filter

I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These... See more

Candace H. • Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments

If you want to change your life, change what you pay attention to.

Austin Kleon • Keep Going: a book by Austin Kleon

Baldwin understood the singular importance of the novel, because he saw the dilemma his country faced as essentially an interior one, as his fellow citizens suffered from a poison that began in the individual spirit and then made its way into politics

Colm Tóibín • The Private Life: On James Baldwin - The Paris Review

capturing things is the key to freelancing victory.

Aaron Mahnke • Frictionless Freelancing

Contracts offer confidence to the client.

Aaron Mahnke • Frictionless Freelancing

When I looked deeper into why that was the case, I discovered that they just had a swagger combined with a killer instinct. They had that certain confidence that some other firms lacked, and their success came in spite of their positioning and not because of it. Even more contradictory to my initial thesis is that these poorly positioned firms were

David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

Take out a piece of paper or an index card and jot down everything you would love to find in a client.

Aaron Mahnke • Frictionless Freelancing

While an audience is a group of unique individuals, a significant issue arises when our individual needs are overshadowed by the appeal of aggregated data, a metric tethered to one’s social status.

In this scenario, we become mere data points on millions of AI-driven newsfeeds, puppets in an entertainment game where we are both actors and audience —... See more