aesthetics and usability

participants making the do not buy decision made it much faster than those who decided to buy the product. The N100 amplitudes in the frontal region indicated that high–design-aesthetic products also attracted more attention from participants. Furthermore, High-aesthetic items produced more positive emotions than low according to the P200... See more

For example, during a usability-testing study, a participant encountered many issues while shopping on the FitBit site. The issues ranged from minor annoyances in the interaction design to serious flaws in the navigation. She was able to complete her task, but with difficulty.

However, in a post-task questionnaire, she rated the site’s ease of use... See more

the visual appearance of the phone had a positive effect on performance, leading to reduced task completion times for the attractive model.

Let’s imagine we’re facilitating a qualitative usability-test session. We observe the participant struggling through a few tasks on a site, but their final feedback is a vague comment on the attractiveness of the interface.

Whenever we hear this kind of feedback that seems out of place, we need to consider three possibilities:

• The participant might

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