Claudiu
@claudiu
A sparking curious mind
Claudiu
@claudiu
A sparking curious mind
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
Silks, linens, wools, and cottons are available in colors and patterns galore, and yet most men dress like divinity students or undertakers, while women are slaves to the fashion game with its basic rule, “I have conformed sooner than you.”
There Was Some Essential “Me-Ness” In It
For years, the writer George Saunders tried to write technically perfect stories. “I wrote story after story,” Saunders writes in A Swim in a Pond in the Rain, “and everything I wrote was minimal and strict and efficient and lifeless and humor-free, even though, in real life, I reflexively turned to humor at
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