Claudiu
@claudiu
A sparking curious mind
Claudiu
@claudiu
A sparking curious mind

Bottom line: being playful isn’t about being silly or goofy. A playful mindset is at the heart of true leadership, innovation, and creativity. If we want to be strong, if we want to have an advantage when it comes to facing our challenges, then we want to pull the stick out of our asses and embrace our ability to find a playful approach to what
... See moreNegotiate in their world. Persuasion is not about how bright or smooth or forceful you are. It’s about the other party convincing themselves that the solution you want is their own idea. So don’t beat them with logic or brute force. Ask them questions that open paths to your goals. It’s not about you.
Brand positioning boils down to one thing: Differentiation. And one way to be different is by aligning with a unique set of values. AND1 did this, aligning with the values of streetball: attitude and creativity. Nike, meanwhile, aligned with elitism and rigidity.
If you want to be the best in the world, don’t start by trying to create the best product or service. Start by figuring out how people want to feel.