YouTube creator economy flourishes with $30 billion payments

The first generation of these companies is already on the scene. Products like Patreon, Cameo and Substack have gained traction over the past several years by zeroing in on the monetization component of the problem, offering creators pathways to generating revenue directly from their audiences rather than relying solely on platform-controlled adver... See more

The creator economy is in the midst of a decisive shift—from a “bigger is better,” ad-driven revenue model to one of niche communities and direct user-to-creator payment.

Content creation isn’t just Youtube/TikTok. ➡️Newsletters: 500K+ paying subscribers on Substack ➡️Membership platforms: Patreon pays creators 1B+/year. OnlyFans has paid out $5B+ to date ➡️Courses: $30M+ annualized run rate on Teachable. Top Skillshare teachers make $100K+/year

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Faceless YouTube channels are the next big side hustle

The Trend: Faceless YouTube channels — those that deliver content without featuring the creator's face — are rapidly gaining traction among creators. Take HowToBasic, for example, which has amassed over 17 million subscribers, or Lofi Girl, which streams music to 14 million subscribers. B... See more

In a world where people are starting to pay more and more money to content platforms, and those platforms share that money with creators it’s about time we gave users the ability to decide what kind of content they want to reward.