A Creative’s Subscription Revenue: Can you lend against it?

However, while some may own a blog that’s worth more than their house, commercial banks don’t see it that way as they have never underwritten the value of a blog before.

Ideally, the lending product would create: (1) A tech-enabled window into the creator’s business and (2) a repayment flow from the platform to the lender that mirrors the cash flows of the business. By building predictability into the unprecedented and de-risking the payback, a tech-enabled subscription platform may allow lenders to provide competi... See more

I have thought a lot about lending to creators through Substack-like platforms. Why do creators need financing? From a commercial perspective, financing could help creators fund the time required to build a subscription base large enough to replace their income (think pre-seed capital).

This new tech stack has also empowered creators with new ways to monetize. Salaries are being replaced by advertising, merchandise, subscription fees etc.

The atomic unit of a media enterprise is the creator. It always has been. But, now armed with new mediums and technologies, more and more creators are becoming standalone businesses.