Your social strategy needs more tension
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Your social strategy needs more tension
A well-crafted content strategy should minimize this effect.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
Link Building Whether you pursue a fat-head or long-tail strategy, SEO comes down to two things: content and links. The more aligned your content is with the keywords it’s targeting, the better it will rank. Similarly, the more links you can get from credible and varying sources, the better your rankings. Getting links is often more difficult becau
... See moreGabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
The high-quality content is useful in natural link building, especially for fat-head strategies. Rand suggests using infographics, slideshows, images, and original research to drive links, as these are all things people naturally share. Since the end goal is to get links, you’ll want to specifically target people who will link back to you. This gro
... See moreGabriel Weinberg • Traction
Remember, when asking others to link to you, always request that the link use specific anchor text keywords. This will get your website higher on the search engine results pages for the specific keywords you’ve been targeting.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Here are 10 practical tips to promote your content without crossing the spam line.