Understanding what matters most to us and discovering who we might become, and then help as a result, is the real work of our lives. Understanding how our strengths and our stories change how others see themselves is the work we’re all here to do.

That’s how we find what we need: We start with ourselves. Our personal experiences. Our observations of the world. Our successes and failures and everything in between. From there, we find stories, and from those stories, we can find the content we need to connect, communicate, and convince. Almost all my metaphors are personal stories or