Telling stories can mean sharing what you’ve learned, but it can also mean sharing who you are. Think about these questions: What valuable experiences have you been through, and what have you learned? What do you know to be true about life and your industry? What’s your ethos? What are you working on now? What does your work process look like day-t

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What is proprietary, though, is your experience and how you synthesize and deliver what you know. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal life and in their business that bring them to a place they neve

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That’s how we find what we need: We start with ourselves. Our personal experiences. Our observations of the world. Our successes and failures and everything in between. From there, we find stories, and from those stories, we can find the content we need to connect, communicate, and convince. Almost all my metaphors are personal stories or anecdotes

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