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You can either buy attention or earn it
You can buy attention, but you can't buy trust.
Bernadette Jiwa • The Right Story: The secret to spreading your ideas
In a world of fast content incentivized by advertising-based attention-hacking business models, being slow and considered is a superpower.
André Chaperon • Values
Strategic organic content (SOC): What good modern advertising looks like
Gary Vaynerchuk • Day Trading Attention
That doesn’t mean you shouldn’t try, but you need to be clear about what you’re doing and why. An ad, unnoticed, doesn’t exist. A noticed ad is noticed by some people, not everyone. And, if it’s noticed by the right people, it creates tension. The tension of not knowing and needing to know more. The tension of being left behind. The tension that th
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
There is a long-standing, widespread belief that attention carries value. In English, attention is something that we “pay.” In Spanish, it is “lent.” The Swiss literary scholar Yves Citton, whose study of the digital age, “The Ecology of Attention,” argues against reducing attention to economic terms, suggested to me that it was traditionally consi... See more