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You can either buy attention or earn it
from Make your Stuff by Austin Kleon:
“it’s not enough to be good. In order to be found, you have to be findable.”
“If you want people to know about what you do and the things you care about, you have to share.”
“Make stuff you love and talk about stuff you love and you’ll attract people who love that kind of stuff. It’s that simple.”
“Teaching people
... See moreBeing accepted and admired by your specific audience is another sort of good—and for most of us, this is actually enough.
Seth Godin • The Practice: Shipping Creative Work
Build an audience All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences. An audience can be your secret weapon. A lot of businesses still spend big bucks to reach people. Every time they want to say something, they dip into their budgets, pull out a huge wad of cash, and place some ads. But this ap
... See moreJason Fried • ReWork: Change the Way You Work Forever
Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising
amazon.com
Corporations have no right to our attention. For years (or decades), corporations made average products for average people and routinely interrupted us, hoping we would notice them—and eventually, we stopped paying attention. Now, the only way to grow is to stand out, to create something worth talking about, to treat people with respect and to have
... See more