my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!
Saved by Sam Liebeskind and
Marketing understands the context for why a product is valued, not just what features matter, and has a strong messaging framework that lets them do their jobs well.
Product marketing (sometimes just “marketing” without a prefix word) is the canonical, old-school technology marketing discipline. This includes things like customer testimonials, feature requests, user testing and interviews, competitor analysis, collateral generation, and case studies.
Your job as a marketer is to find a spot on the map with edges that (some) people want to find. Not a selfish, unique selling proposition, done to maximize your market share, but a generous beacon, a signal flare sent up so that people who are looking for you can easily find you. We’re this, not that.
Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread. Marketers offer solutions, opportunities for humans to solve their problems and move forward.
Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread. Marketers offer solutions,