Saved by Sam Liebeskind and
Effective marketers don’t begin with a solution, with the thing that makes them more clever than everyone else. Instead, we begin with a group we seek to serve, a problem they seek to solve, and a change they seek to make.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Effective marketers don’t begin with a solution, with the thing that makes them more clever than everyone else. Instead, we begin with a group we seek to serve, a problem they seek to solve, and a change they seek to make.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
The passion for products and for solving customer problems
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
making a product that would solve real people’s problems.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
when it comes to nailing product-market fit, empathy > passion. too many builders are motivated by vision as opposed to understanding what their customers are actually struggling with (often nuanced, psychological, and surprising).
passion is the red herring of product - often… Show more
scott belskyx.com