my cheesy oversimplification that i do think is true is that...

my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!

Visakan Veerasamy x.com

Saved by Sam Liebeskind and

RelatedInsightsCollections

At its best, marketing is a transfer of enthusiasm.

When you're truly pumped about what you're doing, when you're truly driven by the vision, when you absolutely must make something that you need and want, your enthusiasm leaves a mark. It's a brand. Not the noun, but the verb.

genuine cosmetics made by someone who cared.

Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread. Marketers offer solutions, opportunities for humans to solve their problems and move forward.

Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See