building great products is less about the product & more about the story people want to tell themselves for using it. you’re not selling software. you’re selling status. identity. possibility.
Ultimately, good growth is the result of a value proposition so compelling that it solves all problems. If your marketing is boring, if your product is unintuitive to use, or you have no public profile at all and the product still grows, that is the best form of growth there is.
Evan Armstrong
There’s a broader lesson to learn from that about the products that we offer to the world in tech: Many people think that their products are very utilitarian. But I’d argue that a lot of products that people build are actually entertainment-based products.
Eugene Wei • Status Games: Engineering Scarcity in a World of Abundance
Having a promise, outcome, or goal gives your digital product some tangibility. It’s easier for a reader to grasp what your digital product hopes to deliver. It makes selling the intangible easier. No pun intended. Product = What you do Why anyone cares = The outcomes you deliver Harvard marketing professor Theodore Levitt put it brilliantly: “Peop
... See moreMeera Kothand • Selling The Intangible : Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business.
People don’t buy products. They buy emotions, aspirations, and transformations.