I am kinda amused by the reaction to this tweet. This statement is true. Step changes in tech/life are rarely iterative. People don't understand the "Why" of our obsession with A/B testing. Time for A short 🧵 and a few anecdotes. Grab a ā˜•ļø

I am kinda amused by the reaction to this tweet. This statement is true. Step changes in tech/life are rarely iterative. People don't understand the "Why" of our obsession with A/B testing. Time for A short 🧵 and a few anecdotes. Grab a ā˜•ļø

Josh Miller • "Disregard the Words"

Ava • belief over time

Marc Geffen • Friction Layers

Scott Berinato • Good Charts

Building high-performing teams | Melissa Tan (Webflow, Dropbox, Canva)