
Best explanation I've seen of what makes a "brand"
By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
Saved by Sarah Drinkwater and
Best explanation I've seen of what makes a "brand" By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
Saved by Sarah Drinkwater and
In a way, good branding is an art form and, like any art, it has the power to inspire, delight, anger, provoke, motivate, and entertain.
A brand is not ‘a logo’, nor is it even strictly ‘design’. A brand is an experience, a feeling, a sense and a vibration that oozes out of every interaction (however fleeting) between your business and a prospective client.