Best explanation I've seen of what makes a "brand" By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ

Maria Ross Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget

10 Brand Rules for Founders

Kira Klaaskiraklaas.substack.com
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Liam Veitch Stop Thinking Like a Freelancer

Marty Neumier The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

The Brand Positioning Edition

Noah Brierwhyisthisinteresting.substack.com
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