Best explanation I've seen of what makes a "brand"
By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
Saved by Sarah Drinkwater and
Best explanation I've seen of what makes a "brand" By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
When asked for a definition of “brand,” I use this: A brand is a promise performed consistently over time. It’s held up for a while now.
Brian Collins • 101 Design Rules
A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times, alway... See more
Brian Collins • 101 Design Rules
Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
amazon.com
In a way, good branding is an art form and, like any art, it has the power to inspire, delight, anger, provoke, motivate, and entertain.
Maria Ross • Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
demystifies the nebulous word that is “brand”
Bill Kenney • Conquer Your Rebrand
Brands are NOT logos, graphics, or slogans. Those are artifacts that can help with familiarity with your brand, but a brand is much deeper. What impression is left on your customers? What are your touchpoints with them?
Jason Barron • The Visual Mba: Two Years of Business School Packed into One Priceless Book of Pure Awesomeness
