Interview with Seth Godin: On Strategy, Stories & How to Hack Back

“The best marketers are farmers, not hunters. Plant, tend, plow, fertilize, weed, repeat. Let someone else race around after shiny objects.”

“If Nike opened a hotel, I think we'd be able to guess pretty accurately what it would be like. If Hyatt came out with sneakers, we'd have no clue. Because Hyatt doesn't have a brand. They have a logo."

“Try to sell a $5 bill at a bus stop for $1. Odds are they’ll ignore you or walk away. It feels like a scam. The ‘no’ you get isn’t someone rejecting you... it’s someone examining the story and comparing it to their worldview. People buy (or reject) stories, not you.”

We have embraced a myth that leaders are special, particularly brave or gifted. But mostly, leaders are amplified by their peers, part of a culture where leading is expected, rewarded and supported.