The problem you solve for customers is increasingly one they can’t even articulate for themselves . The ones that are easy to understand have already been built and funded over the last 20 years. Building something of true excellence will require a hungrier engagement with the world—and that will have to start with developing superior taste.

The conversation around taste tends to focus on what it takes to develop it, but not what it takes to use it and unlock its potential, which is confidence .

Having and developing taste is one thing, but remaining connected to our taste is another. In order to take advantage of our taste, we have to be able to access its insights and guidance, which ... See more

Integrating AI into our workflows has created a "meta-optimization problem." When everyone suddenly gets 10x more powerful, the hard part isn't doing things—deciding what's worth doing in the first place. My friend at a high-profile AI startup told me recently that their biggest challenge isn't training better models, but figuring out which problem... See more

if your job is legible enough that people can make a dataset clearly pointing out what is right and what is wrong, you are at the highest risk for an AI model being “superhuman” at your job. It is even more risky if it is possible to articulate your thought process in a way that is verifiable.

Looking at this perspective, it makes more sense that c... See more

@HunterGlenn @visakanv @goblinodds That is literally the first question you need to answer for yourself if you want to train agency. What do I want?