Having something for everyone gets you acquisition.
Having everything for someone gets you retention.
Choose wisely.
Having something for everyone gets you acquisition. Having everything for someone gets you retention. Choose wisely.
- Since it’s hard to choose, many entrepreneurs try to please everyone. This is the best way to please no one. If you want to make a strong impact on someone, build a product that solves their exact problem, not “everyone’s problem”.
Medium • How to build a Community that loves you
Jordan Bester added
Offering a utility to your user base is the most stable sort of long-term competitive advantage that you can have.
Eugene Wei • Status Games: Engineering Scarcity in a World of Abundance
sari added
You can be the best product for small market, build a real company, and then from a position of strength, either stay there or attempt to expand to adjacent markets.
Or be undistictive in a huge market, out-advertised and invisible, never getting off the ground.
andrea and added
“When you try to do something for everyone, you don’t get it right for any one.”
Scott Belsky • “Prefer” Postmortem: 6 Lessons Learned From Building An Independent Pro Network
sari added
I’m constantly amazed by people I meet who resist this concept and insist their business can be all things to all people. Big mistake. Figure this out, and insane traction is waiting for you on the other side.
Olly Richards • Case Study: Anatomy of a $10M Online Education Business
Especially in the freelancing game when you focus on ‘everyone’ you’re just opening yourself out to competition from all over the world.
Liam Veitch • Stop Thinking Like a Freelancer
juarry added
Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
Jason Bornsteinforerunnerventures.com
sari and added