Having something for everyone gets you acquisition.
Having everything for someone gets you retention.
Choose wisely.
updated 4mo ago
Having something for everyone gets you acquisition. Having everything for someone gets you retention. Choose wisely.
- 1. Retention drives acquisition: As you retain more users, those additional users take more of the key actions that accelerate acquisition, either through sharing, inviting, word-of-mouth, or creating content.
from The One Growth Metric that Moves Acquisition, Monetization, and Virality by Brian Balfour
Jordan Bester added
a boost in retention: increases new user acquisition, improves monetization, strengthens acquisition muscle so you can push competitors out of channels and explore new channels, accelerates payback period so you can reinvest in acquisition sooner
from Why Retention Is The Silent Killer by Brian Balfour
Mila Superstar added
- All of these consumer brands end up being about two things, customer acquisition cost and lifetime
from Unwrapping the Gift by Invest like the Best
Bryant Wu added