33 ideas on how to win: 1. pricing is product, not just a number 2. useful gets adopted. beautiful gets shared 3. vibe market before you vibe code 4. build a product that screenshots well 5. date the product, marry the trend 6. be 10x better at one... See more

So what does the inverse look like? Start the company with the goal to be the best for something (@linear is the best tool for software teams to plan and build). Each market can only support 1-2 winners, so if you are not going to be the best, you probably have already lost.