I think that the appearance of generative AI with its seemingly magical abilities to unleash the creative beast lurking inside all of us has broken our brains a little bit and it has become difficult to think straight when it comes to the intersection of the technology and humanity and what being creative involves.

The real threat to human creativity comes from the instrumental nature of AI as a means of production, which can replace human creatives in fields such as web design, copywriting, and advertising, where the primary purpose is to direct attention to a product or service, rather than to create something for its own sake.