The End of Productivity

Rory Sutherland, vice chairman of the Ogilvy advertising agency, famously told a story about an office building where people complained that an elevator took too long to arrive. Instead of spending $1 million to make the elevators 5 percent faster, they solved the problem by spending around $100 to add mirrors so people could look at themselves whi... See more

AI can produce infinite amounts of content; quantity is its game. Quality, intention, taste, originality, vision—that’s where we come in.

Instead of being a passive consumer of the web, I begin to feel as though the internet is molding itself around my intentions, transforming from a distraction machine into a precision instrument for creativity.

The AI's role isn't to automate organization; it's to suggest connections we haven’t considered and amplify our ability to see patterns and possibilities. I like to think of it as inspiration as a service.

Similarly, whenever I’m writing something and get stuck, I like to return to my private "phrases" collection, a home for sentences I find particularly resonant.

Instead of organizing information by topic, they ask us to organize it in terms of actionability.

If you think of tools as places where you spend your time, then Linear is a factory production line, Asana a conveyor belt, Evernote an office cubicle, and X an overcrowded bar.

not all information is created equal.