Writing to Be Understood: What Works and Why
The point of good writing is for the reader to understand. The point of good persuasion is for the prospect to feel understood.
Alex Hormozi • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)
it is, my friend, you’ve just learned the #1 key to all effective written communication: Write so people can understand. This idea is based on Consumer Psychology Principle #11, “Message Organization.”
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
The world doesn’t reward the people with the best ideas. It rewards the people who are best at communicating ideas. Want to publish a bestseller or launch a startup? Want to spread your ideas across the Internet like schmear on a New York bagel? Then become a better writer .