Writing the Amazon Way
evidently differentiates itself from standard text. It screams, “Pay attention to this!” ➍ Mix it up. Avoid long paragraphs, always. Stick to two or three sentences, tops. Then try to avoid long blocks of consecutive paragraphs. Use bolding, bullets, charts and Axioms to break up the flow. Big blobs of bloviation bite (say that five times fast ). ➎
... See moreJim VandeHei, Mike Allen, • Smart Brevity
