WRITING + DIRECTING | Noam Leon Kaestner | Substack
Consider a few basic, macroscopic rules that will take your word and phrase from drab to fab:
- Show, Don’t Tell: Use concrete examples and anecdotes to illustrate your points. I worked with X to design Y and Z which led to an uplift in $AM and B%” says a lot more than "I am a great designer.”
- Use Active Verbs : Active verbs make your writing flow dy
Tom White • Why Less Is More When Pitching Yourself
One executive suggests a discipline — putting down first what you want the reader to do, next the three most important things the reader needs to understand to take that action, then starting to write. When you’re done, he suggests asking
Kenneth Roman • Writing That Works
From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p