Writing Briefs Is a Skill Every Leader Should Learn But Few Master
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Writing Briefs Is a Skill Every Leader Should Learn But Few Master
Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
amazon.com
Designers work from what’s called a brief—a challenge presented to them by a client or collaborator with a more or less straightforward goal. It’s a description of what’s required at the end of the collaboration: a building, a playground, or a product, for example.
Sara Hendren • What Can a Body Do?: How We Meet the Built World
After all, it’s been said that “brevity is the soul of wit.” I also believe that the less alphabet letters are incorporated into the icon, the more conspicuous it can be. I hate when brands use an initial or the entire word(s) in their logo. It’s a cheat, the easy way out. Plus, a brand might be confused for another sharing the same letters. What a... See more
Bobby Hundreds • This Is Not a T-Shirt
A brief doesn’t need to follow a formal structure. It can be a well-crafted essay or a bulleted list. But it should contain the answers to most of these questions: What is the challenge? Why are you embarking on the project now? a little history, from your perspective, can be very helpful. What are the objectives? What is the current situation? Who
... See moreBonnie Siegler • Dear Client: This Book Will Teach You How to Get What You Want from Creative People
One of the most important things the brief should tell you is who you’re writing for. We’ve dedicated a whole lesson to this later in the book, but for now we’ll just say you must know who your readers are in order to write effectively for them.
Roger Horberry • Read Me
In a way, good branding is an art form and, like any art, it has the power to inspire, delight, anger, provoke, motivate, and entertain.
Maria Ross • Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
Creative Brief Template
almanac.io