why we share: the architecture of sharability
signull.substack.com
why we share: the architecture of sharability
Making someone feel special can be as simple as customization, and increasing belonging can be as simple as sharing that customization (and ensuring it gets attention; nothing makes you feel like you don’t belong quite like sharing something and getting no feedback).
Matt Wallaert • Start at the End: How to Build Products That Create Change
Create + share with others (Instagram, YouTube, G Suite, LinkedIn)
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
people share content because they value the people they surround themselves with and either want to elevate their own status or help friends and peers improve their own lives.