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Why Simple Is Smart
Figure 4—Characteristics of effective, short-form writing in the thought-leadership style
Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche
evidently differentiates itself from standard text. It screams, “Pay attention to this!” ➍ Mix it up. Avoid long paragraphs, always. Stick to two or three sentences, tops. Then try to avoid long blocks of consecutive paragraphs. Use bolding, bullets, charts and Axioms to break up the flow. Big blobs of bloviation bite (say that five times fast ). ➎
... See moreJim VandeHei, Mike Allen, • Smart Brevity
Headlines that try to be clever almost always end up falling short. The point doesn't get through to the reader. The joke or pun falls flat. And as a result, readers end up confused—and if the reader is confused, their default answer is, "No," as they scroll past your content and move on to someone else's.Instead, it's far more effective to practic... See more
ship30for30.com • How to Start Writing Online: The Ship 30 for 30 Ultimate Guide
When writing in public, there is a common idea that you should make it accessible. This is a left over from mass media. Words addressed to a large and diverse set of people need to be simple and clear and free of jargon. It is valuable to write clearly of course, to a degree. Clear writing is clear thinking. But to make the content accessible? To... See more