Saved by sari
Why pushing will get you slaughtered in advertising; and pull is the future.
This is why permission marketing is so effective—you reach people who have a worldview that the messages you promise to send them are a valuable part of their lives.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Permission marketing has the following three key attributes: Anticipated Your prospects actually want to hear from you. Personal Your messages are tailored to each person. Relevant Your messages relate directly to visitors’ needs.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Permission marketing allows companies to trade things of greater value to the visitor in exchange for voluntary information and a deeper level of relationship
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
interruption advertising may still be necessary to make initial contact, but it should only be followed up with voluntary permission marketing
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
If you’re presenting a really great product and showing it to people who need that product, it also doesn’t feel so much like marketing. If you’re taking something that you’re not sure people really need or blasting it across 30 Telegram groups, it’s going to feel uncomfortable and you’re going to wonder why no one is listening. If you feel like th... See more
Product Hunt • Differentiate your content. And more tips for makers who are “bad at marketing” | Product Hunt
Alex Wittenberg added
Marketing is the story insiders tell outsiders to influence them in some wayLore is the story insiders tell themselves to manage their own psyches
Venkatesh Rao • Lands of Lorecraft
Alex Wittenberg added
The main goal of all marketing tactics should be to get away as soon as possible from “broadcasting a general message to a wide audience” and move to a highly individualized face-to-face dialogue between prospect and partner.
David H. Maister • Managing The Professional Service Firm
The main goal of all marketing tactics should be to get away as soon as possible from “broadcasting a general message to a wide audience” and move to a highly individualized face-to-face dialogue between prospect and partner.