Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

proportion of visitors who are successfully using self-service help tools or online support tickets

By assigning a financial value to each action, you can see if your overall value (or anticipated revenue) per visitor increases.

micro-conversions create small doses of psychological momentum that reduce friction

Permission marketing has the following three key attributes: Anticipated Your prospects actually want to hear from you. Personal Your messages are tailored to each person. Relevant Your messages relate directly to visitors’ needs.

never deploy rich media on your page without testing it first to determine its impact on conversion.

define a specific usability task on your site and to get recorded videos of people trying to complete it.

uncovering disconnects between users’ expectations and your designs

focus instead on the demographics of the people who are interacting with the mission-critical parts

100 Things Every Designer Needs To Know About People