Differentiate your content. And more tips for makers who are “bad at marketing” | Product Hunt

The point of making content is to get an outcome,” he added.

The success of mega-influencers or thought leaders who have, in effect, transcended algorithmic management can make it difficult to see that. The Seth Godins, Mel Robbinses, and Brene Browns of the internet don’t appear to be trying to “get an outcome.” They don’t have to. Their influence... See more

But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff comes... See more

It’s one thing to create engaging free content, but it’s a totally different thing to conceptualize a value proposition, create effective marketing messages that communicate that value proposition, and get those messages in front of fans at the right time, repeatedly. This, in my experience, is the main thing creator platforms are most likely to ge... See more

The ultimate differentiator will be the creator’s perspective, taste, and judgment.

Positioning: How your product is the best in the world delivering some value that well-defined companies care a lot about. How are you different? what value you can deliver that no one in the market can. And what market you are in?