What’s Next for Creator Platforms? Learning to Sell

Platforms are now scrambling to compete as “creator platforms”, with a lot of effort poured into ensuring that content can generate real economic value for creators, either by paying for it themselves or by helping the audience pay.

Platforms have already realized there’s no going back to a world where quality content is free. They will continue to open their pockets and grow their tentacles further into the creator economy, becoming more direct buyers of content, as well as mediators for those who want to buy content. Now, it’s all about re-shuffling priorities to building pr... See more